Photoshop / Illustrator.
These are handy for creating raster/vector graphics. If you want to make a beautiful banner for the site, process a photo to match the color palette of the site or draw an illustration, then these tools are the most suitable. But it’s for rendering site layouts with its prototyping and testing that much more convenient tools have emerged.
Canva / Crello
“Simplified Photoshop.” With their help, you can make simple banners and visuals for the site, if you do not want to deal with a fairly voluminous products Adobe.
Figma / Sketch / Adobe XD
Those “much more convenient tools” for creating website layouts. They are more tailored to the needs of design and further development with the ability to quickly build and test the layout on the users, as well as prepare the layout for desktop publishing, correctly export graphic elements, etc. Moreover, unlike Photoshop, in Figma you can work even in your browser and share a link with the customer without sending heavy archives.
Readymag / Tilda and other CMS
Suitable when the creator of the site does not want/can’t write code. These are handy services that allow you to create a relatively uncomplicated template sites that are suitable for most business purposes. However, there may be restrictions in the customization of site elements and blocks – after all, these are already prepared blocks, not much can be done. Nevertheless, these tools are evolving, and their functionality is becoming more convenient and varied.